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The woman behind Rasing Beauty.

Meet the Founder of Rasing Beauty.



A: My name is Joanne Hedstrom. I officially founded Rasing Beauty in August 2018.  I’ve worked alongside many talented skin therapists, makeup artists & hair stylists in NYC. What truly inspired me most throughout my career are the women entrepreneurs I’ve met & those who I had the opportunity to work with for many years. I think it is important for women to support each other & continue bridging the gap between gender equality.


A: Rasing Beauty is an inclusive beauty service for all skin types & conditions. Currently, we offer customized professional facial treatments that may include advanced technology equipment for greater results & professional makeup & grooming services. Our goal is for you to live your best skin comfortably by using the best ingredients. We take ingredients very seriously. If you have highly sensitive skin or have any allergens, please reach out & we will be sure to fully customize your beauty services & product recommendations accordingly.


A: Rasing is my family surname, it’s a name that will forever resonate with me. I come from a long line of a very strong, resilient & loving family. My parents are both survivors; my mother from ovarian cancer and my father from kidney disease. Both my parent’s strength and courage have opened my eyes to find different alternatives to live and promote better awareness to a cleaner lifestyle.

As for Beauty, it is the one thing that is important to not only feel on the outside but to also feel within.


A: There are thousands of toxins which may aid in cancer, allergens, reproductive & organ issues that surround us every day, which is almost impossible to avoid. Surprisingly to this day, more than a handful of toxins are found in products from many major cosmetic companies.

My mission for creating Rasing Beauty is to help us, myself included, recognize a fair amount of sensitizing & toxic ingredients that we may want to rethink about daily usage. To start… Rasing Beauty is fully committed to be free of products that contain parabens, phthalates, sodium laureth sulfates/sodium lauryl sulfates, artificial parfums/fragrances, coal tar, triclosan, & propylene glycol, mineral oil, formaldehyde and hydroquione. We care about the earth too & are working hard to help maintain sustainability. We will do our very best to help protect the earth by working with primarily recyclable & biodegradable goods.


A: Rasing Beauty is clean free of many toxic & sensitizing ingredients as mentioned above. There are thousands of ingredients labeled toxic. Although we cannot avoid every single toxic ingredient out there, we can make a choice of what to avoid. At Rasing Beauty we omit the most common toxic ingredients that are found in current products sold today for professional use & for your daily at-home health & beauty routine. Let’s be honest, at times we want a quick fix of things to see a faster result which requires not-so-great ingredients. My recommendation is to leave those quick fix results to medical practitioners & licensed professionals.  Also, don’t go overboard! Be progressive, not aggressive. Your skin will truly thank you in the long run!

Thank you for taking the time to learn more about Rasing Beauty. Please continue to visit Rasing Fix for future health and beauty tips, tricks, discussions and much more!

About the Founder

Joanne Hedstrom is a licensed esthetician & has been involved in the beauty industry for over 13 years.  After graduating from the Makeup Designory in NYC, Joanne dove right into the fashion world working alongside some of the best makeup & hair artists in the industry. Her passion for makeup led her to work at companies such as MAC Cosmetics to Bare Minerals. Passionate about ingredients & skin health, Joanne completed her NYS esthetic hours at the Dermalogica Academy. Joanne immediately landed an opportunity to work alongside highly educated skin therapists & educators at Dermalogica’s flagship in NYC.